01 / THE CARPET WE ALL KNOW
The family heirloom.
Three generations. Two paint colors. One very committed carpet.
Ugliest Carpet in America Contest
YOUR CARPET
HAS SEEN
BETTER DAYS.
That carpet has been through a lot. The stains, the wear, the questionable design choices.
Now it might be time for a fresh start.
Entries open after official rules and campaign details are approved.
Loved for years. Ready for what’s next.
A photo. A story. A fresh start. Real homes. Real life. Real carpet. Your carpet has a story. Let’s hear it.
Sound familiar?
Every carpet has a story.
Some have a little more character.
Life happens. And sometimes, it leaves a mark.
If these look familiar, you’re in good company.
02 / THE CARPET WE ALL KNOW
The mystery stain.
Nobody knows how it happened. Everybody knows where it is.
03 / THE CARPET WE ALL KNOW
The well-traveled path.
From the sofa to the fridge. It’s been a long journey.
04 / THE CARPET WE ALL KNOW
The “door stays closed” room.
We all have that one room. No judgment here.
Illustrative room inspiration. Not a representation of the final prize.
The fresh start
Goodbye, old carpet.
Hello, possibility.
Some floors have earned their retirement. This campaign is about giving one selected winner a fresh start with Mohawk carpet.
Prize specifics, installation details, and eligibility will be available in the approved official rules.
Meet the fresh startFrom worn out to what’s next
A few simple steps.
One very deserving carpet.
01
Take a photo
Give your carpet its moment in the spotlight.
02
Tell its story
A little about the room. A little about the carpet.
03
Submit your entry
Review your details and consent choices.
04
Stay in the loop
Watch for approved campaign updates.
05
A fresh start
One selected winner. A new chapter underfoot.
Your next chapter starts locally
Find your fresh start nearby.
Explore flooring possibilities with a Mohawk retailer.